General Mills To Introduce Looney Tunes Yogurt In Canada and U.S.
Nostalgic Cartoon Characters To Grace Yogurt Cups In Two-Dollar Bill Promotion
General Mills is set to launch a new line of Looney Tunes-themed yogurt in Canada and the United States, featuring beloved cartoon characters such as Bugs Bunny, Daffy Duck, and Tweety Bird. The yogurt will be available in a variety of flavors, including strawberry, blueberry, and peach, and will be sold in single-serve cups for a suggested retail price of $2.00.
Cross-Promotion With Two-Dollar Bill
In a unique cross-promotion, General Mills is also partnering with the Bank of Canada to release a limited edition two-dollar bill featuring the Looney Tunes characters. The bill will be available at banks and other financial institutions across Canada, and a portion of the proceeds from its sale will be donated to children's charities.
Nostalgia Meets Health
The Looney Tunes yogurt line is a clever way for General Mills to tap into the nostalgia of consumers who grew up watching the classic cartoons. The yogurt is also a healthy and affordable snack option for children and adults alike.
Wide Availability and Charitable Impact
The yogurt will be available in grocery stores and mass retailers across Canada and the United States. The cross-promotion with the two-dollar bill is expected to generate significant interest and awareness for the new product, while also benefiting children's charities.
Comments